Last February 23, 2015, MTRCB formally launched its infomercial which aims to challenge parents and responsible adults to be aware of the media content their children are exposed to, and to be mindful of the MTRCB’s classification ratings. They also want parents to be reminded that the primary duty in guiding their children as to the media the latter see still rests in them.
Directed by by renowned film and television director Jose Javier “Joey” Reyes, Jr., DGPI and conceptualized by Mr. Erlito “Lilit” Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at home. In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means.
The launch was culminated by the signing of the Memorandum of Understanding (MOU) with the TV Networks and theater operators to ensure showing of the infomercial and to continuously empower the general public towards discerning viewership and thus, among other objectives, inform parents as to the media and entertainment their children may see.
The infomercial will be aired in all television networks and theaters nationwide starting 25 February 2015.