I attended the bloggers meeting with the Department of Trade and Industry (DTI) on bloggers holding online contests. I was an hour late because of the terrible traffic but I got to hear the question and answer part of the meeting. So here are the rules I gathered. These are just temporary until DTI, with the help of select bloggers, comes up with a final (?) list 3 to 6 months from now.

  • Personal and Professional Bloggers (probloggers) are exempt from DTI if the annual sum of the value of prize/s which they personally spent for is less than P1 Million.
  • Personal and probloggers are exempt from DTI if the annual sum of value of prize/s which are from sponsors is less than P200,000 provided that sponsor isn’t a big company.
  • Bloggers are the ones responsible in securing permits whether sponsored or non-sponsored contests.
  • Once a purchase is needed in a contest, a permit is a must whether the value is less than P200,000.
  • DTI will rely on the honor system of bloggers to patrol the online community. Those caught without necessary permits penalized.

There are a lot of vague areas with this list I gathered. Like what is the definition of “big company” and if prizes are calculated annually, the contest would have already passed before the blogger realizes he needed a permit. DTI asked Janet Toral of Digital Filipino to come up with a list of bloggers to form a technical working group which will advise them. They also tapped Juned Solido. I hope different types of bloggers will be represented in that working group so the selection process needs monitoring on our part.

I am disappointed at how DTI came up with the above rules. They made them up as questioned poured in, as if they were pulled from air. But to be fair, DTI was open to the different scenarios mentioned by the bloggers who were present and I’m also glad that they want the online community’s input with regard to this issue. I got to ask about my Mukhang Pera blog and they reassured me that since I’m just reposting contests, I need not bother with a permit. Of course it’s a different matter if I’m the one holding the contest.

If there are mistakes with this list or something I missed, please let me know so I can edit this.

14 Comments on The initial guidelines for bloggers holding contests

  1. Prudence
    August 4, 2011 at 3:56 PM (6 years ago)

    Buti na lang wala akong pang pa-contest. LOL. I just wonder why DTI decided to go after bloggers this time. Hmmm…

    Reply
    • Karen Ang
      August 4, 2011 at 4:10 PM (6 years ago)

      Mukhang may mga nagmamagaling na bloggers kase

      Reply
      • Prudence
        August 4, 2011 at 7:21 PM (6 years ago)

        I miss the time when blogging was so carefree. Mas enjoy pa nga ako magbasa ngayon ng mga blogs na hindi naman ganun kakilala. Grassroots bloggers…they post about life, the philosophical, and the mundane without bothering to think about SEO etcetera. Just heartfelt thoughts.

        But then, blogging has to evolve too. And it came to this, which is both good and bad. Let’s just not forget what blogging is really all about.

        Reply
        • Karen Ang
          August 4, 2011 at 9:09 PM (6 years ago)

          I know what you mean. I somehow crossed into the semi-problogging side but I miss the days when there was no pressure to post everyday.

          Reply
  2. LordCM
    August 4, 2011 at 3:58 PM (6 years ago)

    kasi naman, papasukin nila ang online world ng wala sila ni isang idea tungkol sa blogging…o kaya naman sana pag aralan mabuti bago ilabas ang isyu…magkapera lang sila eh lahat gagatasan…

    Reply
    • Karen Ang
      August 4, 2011 at 4:11 PM (6 years ago)

      I agree that they should have studied this first

      Reply
    • CDO Guide
      August 4, 2011 at 4:57 PM (6 years ago)

      Tama ka dyan…ang saswapang ng mga to…kahit ano gagawin para lang magka pero ang mga mukong na to…

      Reply
  3. Ria Jose
    August 4, 2011 at 4:40 PM (6 years ago)

    Thank you for sharing this Karen!

    DTI should have studied the situation first. Tsk. And certain people should NOT have gone around telling people ALL blog contests are covered by the Consumers Protection Act. So irresponsible.

    Reply
    • Karen Ang
      August 4, 2011 at 5:34 PM (6 years ago)

      Irresponsible talaga!

      Reply
  4. Euri
    August 4, 2011 at 7:04 PM (6 years ago)

    I was looking for updates regarding this issue. Thank you. 🙂

    Reply
    • Karen Ang
      August 4, 2011 at 9:09 PM (6 years ago)

      You’re welcome 🙂

      Reply
  5. ajay
    August 4, 2011 at 7:25 PM (6 years ago)

    Thanks for the clarification. But somehow, I can’t help but think we overreacted on this issue. The DTI is bound to be rational and fair to us, otherwise they’d have a serious online reputation management problem to contend with. LOL

    Reply
    • Karen Ang
      August 4, 2011 at 9:07 PM (6 years ago)

      They are already having a PR nightmare because of this. I don’t think we as bloggers overreacted. The original post which told us that we need to pay for permits was vague and didn’t disclose everything that happened during the meeting. I don’t think DTI would have taken the time to clarify the issue and release this impromptu guideline if there wasn’t noise from the online community.

      Reply

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